Character Scale-in

<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/bundles/anime.umd.min.js"></script>
<script>
  (function () {
    // Character Scale-in: letters grow from nothing, overshooting a touch before
    // settling, rippling out from the middle of the text.
    // Usage: <h1 data-character-scale-in>Make it pop</h1>
    // Optional: data-loop (letters shrink away and grow again), data-hold (ms to
    // stay before shrinking), data-from (where the ripple starts: "center",
    // "first" or "last"), data-overshoot (how far past full size letters grow;
    // default 2.2, 0 for none), data-duration (ms per letter), data-stagger (ms
    // between letters), data-delay (ms before starting).
    var DEFAULTS = { from: 'center', overshoot: 2.2, duration: 900, stagger: 50, delay: 0, hold: 1600 };

    var css =
      '.csi-word{display:inline-block;white-space:nowrap}' +
      '.csi-char{display:inline-block;transform-origin:50% 70%;will-change:transform}';
    var style = document.createElement('style');
    style.textContent = css;
    document.head.appendChild(style);

    function reduced() {
      return window.matchMedia('(prefers-reduced-motion: reduce)').matches;
    }

    function split(el) {
      var text = el.textContent.replace(/\s+/g, ' ').trim();
      el.setAttribute('aria-label', text);
      el.textContent = '';
      var chars = [];
      text.split(' ').forEach(function (word, i) {
        if (i) el.appendChild(document.createTextNode(' '));
        var w = document.createElement('span');
        w.className = 'csi-word';
        w.setAttribute('aria-hidden', 'true');
        Array.from(word).forEach(function (c) {
          var s = document.createElement('span');
          s.className = 'csi-char';
          s.textContent = c;
          w.appendChild(s);
          chars.push(s);
        });
        el.appendChild(w);
      });
      return chars;
    }

    function play(el, chars) {
      var d = el.dataset;
      var loop = d.loop !== undefined && d.loop !== 'false';
      var duration = +d.duration || DEFAULTS.duration;
      var stagger = +d.stagger || DEFAULTS.stagger;
      var from = ['first', 'last', 'center'].indexOf(d.from) > -1 ? d.from : DEFAULTS.from;
      var overshoot = d.overshoot !== undefined && d.overshoot !== '' ? +d.overshoot : DEFAULTS.overshoot;

      var tl = anime.createTimeline({ loop: loop, loopDelay: 300, delay: +d.delay || DEFAULTS.delay });
      tl.add(chars, {
        scale: { from: 0, to: 1, ease: overshoot > 0 ? 'outBack(' + overshoot + ')' : 'out(3)' },
        opacity: { from: 0, to: 1, duration: duration * 0.3, ease: 'linear' },
        duration: duration,
        delay: anime.stagger(stagger, { from: from })
      });
      if (loop) {
        // Swell slightly, then shrink back to nothing from the outside in.
        tl.add(chars, {
          scale: 0,
          duration: duration * 0.5,
          ease: 'inBack(1.4)',
          delay: anime.stagger(stagger * 0.6, { from: from, reversed: true })
        }, '+=' + (+d.hold || DEFAULTS.hold));
      }
    }

    function init() {
      var io = new IntersectionObserver(function (entries) {
        entries.forEach(function (e) {
          if (!e.isIntersecting) return;
          io.unobserve(e.target);
          play(e.target, e.target._csiChars);
        });
      }, { threshold: 0.2 });
      document.querySelectorAll('[data-character-scale-in]').forEach(function (el) {
        if (el._csiChars) return;
        var chars = split(el);
        el._csiChars = chars;
        if (reduced()) return;
        anime.utils.set(chars, { scale: 0, opacity: 0 });
        io.observe(el);
      });
    }

    if (document.readyState === 'loading') document.addEventListener('DOMContentLoaded', init);
    else init();
  })();
</script>

<h1 data-character-scale-in>Make it pop</h1>

<!-- left to right, looping: -->
<h1 data-character-scale-in data-from="first" data-loop>Make it pop</h1>